Written by: Nick Lindsey – HighTimes
The legendary, multi-award winning director, producer, screenwriter, and composer Francis Ford Coppola is starting a lifestyle cannabis brand. Already an accomplished vintner, Coppola is using brand awareness from his wines to introduce his “Grower’s Series,” a limited edition, collectible set of three cannabis strains hand-curated by Coppola himself. Partnering with local Humboldt county growers, Coppola’s “Grower’s Series” represents the latest in organic and sustainable cannabis cultivation. The product launched yesterday, in collaboration with The Herb Somm, a lifestyle cannabis brand specializing in gourmet cannabis preparations.
Starting yesterday, select California dispensaries and CaliChill.com began filling orders for Francis Ford Coppola’s Grower’s Series. And for customers looking for top-shelf, organically-grown flower with an eco-conscious vision, the Grower’s Series has a ton to offer.
First, there’s the unique packaging that manages to strongly resemble miniature versions of Coppola brand wine bottles, despite California’s strict packaging requirements. Inside the wine bottle-shaped tin, customers will find three precise grams of cannabis, one gram of each of three different strains. The selection shown in the Grower’s Series press release is quite enticing. And according to Coppola, each strain represents one of Humboldt County’s diverse micro-climates.
Each strain comes from a unique grower. First, there’s a cerebral and bright sativa grown at Tan Oak Farms (elevation 1,700 feet), befitting the farm’s especially sunny climate. Closer to sea-level, at 600 feet, Benbow Farm provides a potent and relaxing indica. Finally, Salmon Creek Farm, poised high above the rest at 2,400 feet and a with cooler, wetter climate, contributes one of its “true hybrid” strains.
The terroir-based cultivation and selection of Coppola’s Grower’s Series strains come straight from the wine culture for which California is world-famous. Indeed, for Coppola, expertise in one directly translates to expertise in the other. “Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir, and temperateness. Expertise making one applies to other,” Coppola told WineBussiness.com.
California’s cannabis industry is dealing with a surplus of flower; the consumer market is flooded with options. And that means only the most stand-out brands will stay competitive. In the retail space, a couple of trends have been steadily emerging. Among them are cannabis products that show concern for organic and sustainable cultivation methods. Another are strains cultivated to highlight the regions they come from, the moisture, sunshine, and soil. Already, consumer preferences that have shaped the Californian wine industry for decades are beginning to influence the cannabis industry.
Francis Ford Coppola’s Grower’s Series is just one example of this synthesis of wine and cannabis culture. Coppola’s new lifestyle cannabis brand makes the best use of boutique trends in cultivation. And the partnership with Humboldt growers Johnny Deim and Brett Todoroff, who say they’ve refined their farming techniques to produce their best-quality harvest ever, should deliver.
CaliChill.com is currently accepting pre-orders for Grower’s Series flower. Delivery is scheduled for mid-December through the end of the year. Products should hit select dispensary shelves later this month, but quantities will be limited.